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    BASIC MARKETING (17 edition), ISBN/EAN: 9780073381053 / 0073381055

    by
    Hardcover, 832 Pages, Published by McGraw-Hill/Irwin, 17 edition
    Click here to find other editions of this book title
    ISBN-10: 0073381055 (0-073-38105-5)
    ISBN-13: 9780073381053 (978-0-073-38105-3)
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    Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning foc ... more »

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