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    Essentials of Marketing (12th Revised edition edition), ISBN/EAN: 9780070172463 / 0070172463

    by
    Paperback, 608 Pages, Published by Mcgraw Hill Higher Education, 12th Revised edition edition
    Click here to find other editions of this book title
    ISBN-10: 0070172463 (0-070-17246-3)
    ISBN-13: 9780070172463 (978-0-070-17246-3)
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    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best ... more »

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