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    Social Marketing: Influencing Behaviors for Good (Fourth Edition edition), ISBN/EAN: 9781412981491 / 1412981492

    by
    Paperback, 520 Pages, Published by Sage Publications, Inc, Fourth Edition edition
    Click here to find other editions of this book title
    ISBN-10: 1412981492 (1-412-98149-2)
    ISBN-13: 9781412981491 (978-1-412-98149-1)
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    This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing ... more »

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